Alt Team - Nice to meet you! 


Sara Urquhart - Founder, Director, Sponsor Manager

Alt Summit began as a cool, part-time idea and has morphed into a full-time, ever-changing, fabulous brand. Sara is an organizer of chaos. Sara is the managing director of Alt and works directly with all the brands. She has a Master's Degree in emergency management. Sara is married to her awesome husband and has four fabulous teenagers.


Gabrielle Blair - Co-Founder, Content Producer, Art Director

Gabrielle Blair can be found daily at, her design+lifestyle blog that was honored as a Website of the Year by Time Magazine. Before her internet career, Gabrielle was a graphic designer and art director in NYC. Currently, she's living in a treehouse in Oakland with her husband Ben Blair, and their six kids: Ralph, Maude, Olive, Oscar, Betty and Flora June. 


Eden Hensley Silverstein - Social Media Director

Eden Hensley Silverstein is a marketing and community engagement specialist and editor of The Road to The Good Life, a blog about enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you’ll find personal stories about her life with her husband Cubes and their daughter Gates weaved in with real-life, achievable entertaining tips, recipes, and fashion inspiration.


Kelly Smith - Customer Service Director, Copywriter

Kelly works to make sure you get what you need from Alt. When she is not answering your emails, she is writing on her lifestyle blog Cloudy Day Gray - determined to give, live, and love a full life as a mother, wife, and donate life advocate.