Elle Rowley Solly Baby Wrap Elle Rowley is the owner and CEO of Solly Baby, a luxurious babywearing company designed to provide added comfort and flexibility those first few months with baby. Elle started her business in 2011, inspired by the idea of making a fashion-forward, wrap-style carrier to use with her second baby. Through the use of social media and naptime, Solly Baby has grown to become a multi-million dollar, internationally recognized and distributed brand. Elle lives in San Diego with her business partner and husband, Jared, and their three, soon to be four, little ones.