RALINDA HARVEY SMITH SMART AND CHARMING Ralinda is a new business strategist, entrepreneur and author of A Trendsetter’s Guide to Launching a Fashion Line , published by Bloomsbury Press. As a new mom, she has shifted her focus from go-hard startups— to launching lean and profitable product businesses that leave room for a vibrant quality of life. She recently launched her own footwear accessories company Feetish, utilizing Amazon as her launch platform. Her business advice blog Smart and Charming is set to launch in February 2018. She earned her MBA from Pepperdine University.