Sarah Jones Miss Jones Baking Co. Sarah Jones is the founder of Miss Jones Baking Co., the modern American baking brand. Hailed by the media as the millennial version of Betty Crocker, the company and Sarah have garnered profiles in USA Today, Wall Street Journal, Forbes, Fortune, Vogue, InStyle, and more. The company was first to market with organic ready-to-use frostings, and has gained distributed in over 2500 stores in less than one year. The current product line includes six varieties of organic ready-to-use frostings and six varieties of organic baking mixes. The company also creates Pinterest-worthy recipe content to inspire you to bake it #betterwithmissjones.