By: Kelly Beall Photo by: Justin Hackworth
Keeping up with Pinterest can actually be a
very valuable tool in growing your blog’s audience. Think about it, the
internet can be one gigantic wormhole! I can’t even give you a number for how
many times a pin has led me to a wonderful new site. Here are a few tips on
making the most of your Pinterest presence.
1. Get
Set Up (Correctly).
Use the name of your blog or brand as your
account name. Thoughtfully fill out your profile, don’t rush through. Prep your
site for pinning directly from it with a widget or the equivalent your platform
uses.
2. Send
Traffic (Both Ways).
Make sure images on your site are pin-able as
well as sized reasonably (I like 500-600 px wide.) Share the content from your
site on Pinterest, I keep mine to one designated board.
3. Follow
Etiquette.
Keep your comments positive kind, if you
wouldn’t say them to someone’s face keep them to yourself. Don’t infringe on
copyrights and make sure to credit original sources. Keep self-promotion
reasonable.
4. Do
Your Research.
Keep track of recent activity on your account
(repins and likes). Pay attention to other pinots/boards/brands similar to
yours. Check your analytics for Pinterest traffic.
Hot Tips:
• It’s a free focus group! Test out things you
would like to share on your blog and gauge reaction.
• Feel free to branch out from your usual blog
topics with varied pins.
• Use the secret board to bookmark things for
future blog posts.
For more great tips, be sure to check out Kelly’s class in October, Expanding Your Audience.
