By: Joy Laforme Image by: Eric Cahan
There are a lot of great opportunities for bloggers in Ads
and Sponsorships. If you’re making a career out of blogging, it’s important to
know the ins and outs of how to place ads and sponsors links in your blog’s
sidebar, as well as the footer, in between posts, and the leaderboard sections
of your blog.
Ad Network Scripts
An Ad Network will likely give you a line or block, of
generate the appropriate ad link and image for you. A simple ‘snippet’ looks
something like this:
your themes source code. If you’re adding it into your sidebar, you can place
what size you are enabling, as many standard Ads come in different sizes. Know
the width of your footer, header, content area and sidebar by the pixel number,
to ensure that whatever ad you decide to place on your blog is the appropriate
size. Here is a great reference on Ad sizes and where you can place them,
published by Google
Sidebar sponsors are the most common of the typical “sponsor
links”. Whether someone paid you to add their image, or you decided to ad swap
with another blog, this type of sponsor is the easiest to add to your blog.
You can simply add the image and link into your sidebar,
using standard HTML, or you can manage your sponsors by adding a plugin that
helps manage and track clicks for you as well. Recently, someone recommended U-Ads, Ad King Pro, and AdRotate for managing Ads
through WordPress*. If you’re running on a different platform, you can also
sign up for Google AdSense to help
manage your sponsor images, clicks, and impressions.
*Be sure to check with your Web Designer on the
compatibility of these plugins with your current theme.
Check out Joy’s class on the Alt Channel for more secrets to coding!