By: Susan Brinson Photo by House of Brinson
Can you believe it’s almost the end of
the year? Are you getting pumped about what you want to accomplish next year? I
know it seems a bit early for all this jazz, but if you are getting ready to
take on a big project and it’s just you driving the bus, you need all the lead
time you can get. Rebranding your blog is a big project that can take several
months if you are squeezing it into your normal schedule.
Here’s some tips and tricks for ensuring
success when you start a big project:
Write a high-level level timeline
Life happens, so when I’m working on a
big project, I like to write a high level (not too detailed) timeline. This keeps you on track, and allows
you to focus on one step at a time, rather than being overwhelmed with a big
Form a ‘success group’
Staying motivated is key! Choose two
people who will stick with you through your entire project. I like to pick one
person who is highly engaged in the project I’m working on (like a fellow
blogger if your working on a blog project). And second, a friend who is not as
close to the details of the project, and will have an objective opinion (a
friend who reads your blog).
Organize your thoughts and inspiration
I use Evernote
to stay organized and break out my notes to match my timeline actions. Working
on your brand is tough! You have all these ideas and thoughts racing through your
mind. Jot them down in Evernote until it’s time to work on that area of your
project. This will record your fab ideas, and keep you focused in the immediate
task at hand.
When I started this, I didn’t know where to begin. I knew how to work with large complex brands with a team, but didn’t know where to start for my two person blog team! I took a complicated process and simplified it so a one or two person team can find success.