By: Natasha Lawler, of Minted
It’s getting to that point in the holiday season where it feels like a mad scramble. If you can squeeze in one more thing on your to-do list, we suggest that you send holiday cards for your blog or small business. Here are four reasons we think holiday cards are a smart idea.
1. Thank the people who have helped you over the past year.
2. Ratchet up your perceived level of professionalism.
3. Reinforce your brand identity in a physical and more lasting form.
4. Stay top-of-mind by earning your place on mantles.
Here are five things to think about when picking out your corporate holiday card design.
1. Photo or non-photo? A photo is a fun way to remind people of who you are and to remind them that there is an actual human being behind the keyboard, the flower arrangement, or the graphic design. If your line or work isn’t too serious, this “Real Characters” design lets you communicate a fun take on everyone on your team.
2. By the numbers. Communicate key milestones and celebrate your successes. We love infographic-inspired holiday cards that let you memorialize your year by the numbers. Mix in fun metrics (number of lights decking your halls) with serious metrics to avoid tooting your own horn. You can also let people know the days your office will be closed for the holidays here.
3. Geography. Especially if you are a local business – and even if you’re not – celebrate your locale! This takes the focus off of you and puts it on your community.
4. Greeting. It’s safest to go with a generic greeting like ‘Happy Holidays’ or ‘Cheers’ to appeal to everyone who will receive your cards. If you’re rushed, a New Year’s card is a great solution to several sticky wickets!
5. Branding. If you have a logo, be sure to tastefully work it in to your holiday card design. Your logo does not need to take center stage. For a more subtle approach, add your logo to the interior or backer of the card.
This post was written and sponsored by Minted.