By: Sara Urquhart; Photos by: Kelly Smith for Alt Summit
Great communication has always been the foundation of great business, but great doesn’t have to equal long.
For each email you write, consider both your audience and your relationship with that audience. If you’re approaching someone new, make it interesting, funny, engaging and succinct. The same goes for someone you already know whom you’re approaching with a new idea. There’s plenty of room for longer emails when you’re getting down to business.
Very short emails are also fine when you’re finalizing details or checking in with updates or questions about ongoing projects. If email is replicating a telephone conversation, it’s fine to send one-line answers or brief questions.
If it moves the project forward, it’s still great communication.