By: Kelly Smith; Photos by Handmade Mood
These Alt alums know how to work a good collaboration at just the right time! We hope you use these examples to understand how different types of collaborations can benefit your brand. We also hope you have a fantastic Halloween weekend!
Caroline of Armelle Blog hosted a Ghouls Night Out where she invited a few bloggers over for a night of fun and Halloween sharing. They all posted and linked to each other’s blogs with recipes, costume choices, and decor. Not only did they create buzz on Instagram as the party was happening, but they amplified and engaged a variety of audiences with a similar theme.
Alison of The Alison Show created an adorable printable in collaboration with Frosted Mini Wheats. She was able to get creative with her activity while staying true to her brand and incorporating the cereal into the event that took place – which was a laid back family breakfast Halloween activity.
Andrea from Legal Miss Sunshine partnered with Sherwin Williams to create a stunning DIY Succulent Pumpkin that takes Halloween decor up a notch. The product she was highlighting was the paint used on the stool which held the pumpkin succulents. We love how she incorporated the product in a seamless and natural way.
Amber of Damask Love and Chelsea of Lovely Indeed partnered with Land of Nod to host a Mini Makers Mask Workshop at the San Francisco store. What a brilliant way to bring two bloggers together with a company they both love. The masks and styling they used fit all three aesthetics involved and appeal to a wide audience.
The girls of Handmade Mood knocked it out of the park with their Harry Potter-inspired spooky mantle that was featured in Better Homes and Gardens magazine! This is such a great example of a noteworthy project from the year before that gained further traction and attention this year.
