Post by guest contributor Ciera. Photography by Fredric Schwhartz.

1) Blog about what You Know

The most important aspect to growing your blog is to focus on what you love and what you are passionate about. This insures that you will have valuable content.

Tips & Actions:

• Determine the purpose of your blog and stick with it
• Don’t feel the need to do it all, or try to imitate somebody else 
• Post quality content frequently 
• Don’t post what you think people want to hear 
• Teach a webinar or create a blog series focused on your talents

2) Get Personal / Be Real

People want to know the person behind the blog. People will read your blog if they like what you have to say.

Tips & Actions:

• Enjoy what you’re doing, and don’t get wrapped up in the details
• Share something personal (this can be as simple as sharing your favorite book) 
• Write the way you speak  
• Don’t take yourself too seriously 
• Add a photo of yourself to your about page 
• Be accessible (either list your email address or add a contact form)

3) Create a Space Worth Following

Not only is your content important, but your actual blog design is as well. Maybe it is just the designer in me, but I am drawn to simple layouts with big pictures.