Technology in our society of ever changing. With so many things becoming digital, business cards are still such a vital, crucial, and tangible element for any brand. It’s amazing that something as small as 2″ x 3.5″ can make such an impact on our businesses! Similar to a 15 second commercial, you have about 5-10 seconds to make an impact with your card.

Why you need a good business card.

The design of a business card, and the importance of it reflecting your brand, is much overlooked. Your business card needs to convey what you’re about. Since a business card should reflect your personality, come up with something that represents you, not someone else.

Here are great examples of creative outside-the-box cards:

Excellent typography – designed by Amy Brewster

If you are a photographer, stylist, or a designer, you need more than just a blog. You need a part of your online presence that provides a quick review of your work. Clients shouldn’t have to scroll through all of your blog posts to find past work. When you have a blog and a portfolio site, it can be even more challenging to have everything look good and work together cohesively. How do you know which platforms are best for you?

Here are a few of my recommendations for the creative just getting started:

Tips on designing your business card:

• Come up with a logo, identity, and a slogan or phrase that best represents your brand 
• Choose legible fonts 
• Keep the design simple and sweet 
• Include a perk they can receive if visiting your website (a free download, coupon, etc.)  
• Use high-quality paper 
• Never use free cards – pay the extra $5 to remove the line, “printed free at,” so no one is visiting a website other than yours  
• Consider including some extra swag (a sticker or tattoo) to make it memorable  
• Create a series of different cards to create excitement about collecting all of them  
• Print in CMYK and if possible, design in vector – a pixelated low-resolution card is never a good idea