Luvvie Ajayi Awesomely Luvvie Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism. A 13-year blogging veteran, she covers all things pop culture on her blog AwesomelyLuvvie.com. Her first book I’M JUDGING YOU: The Do Better Manual was released in September 2016, and was an instant best-seller. Luvvie is also the Executive Director of The Red Pump Project, a national nonprofit that raises awareness about the impact of HIV/AIDS on women and girls, using red shoes as a symbol of empowerment. She’s also an avid traveler and her love language is shoes.