Alt Summit 2023 Schedule
Here’s our schedule* at a glance, with a more detailed list below. Click on links to jump to specific days & times.
3:00-5:00 PM Arts & Crafts Demos
3:00-8:00 PM Registration in Lobby
6:00-8:00 PM Gifting Party
7:00-8:00 AM Yoga
8:00-9:00 AM Breakfast
9:00-5:00 PM Registration in Lobby
9:00-10:15 AM
Opening Keynote
10:15 AM-12:00 PM Sessions
12:00-1:30 PM Lunch & Runway Shows at Pool
1:30-3:00 PM Sessions
3:00-3:15 PM Break
3:15-5:00 PM Sessions
8:00-10:00 PM Dance Party
7:00-8:00 AM Yoga
8:00-9:00 AM Breakfast
9:00 AM-12:00 PM Sessions
12:00-1:00 PM Lunch
1:15-3:00 PM Sessions
3:00-3:15 PM Break
3:15-4:00 PM Sessions
4:00-5:00 PM Closing Keynote
Evening: Attendee-led Meet Ups
7:00-8:00 AM Yoga
8:00 AM-12:00 PM Co-Working lounge open
9:00-11:00 AM Arts & Crafts Demos, Roundtables
Sunday, March 12
Sunday 3:00-3:50 PM CRAFT
Sticker Swap Choose your Pipsticker haul then swap them, just like you did as a little kid!
Mo Vasquez of Pipsticks
@Rocco’s
Sunday 4:00-5:00 PM CRAFT
Watercolor Abstracts Unwind and enjoy painting the gorgeous colors of the California Desert with artist, Jacinda Boneau. Whether you are an experienced painter or picking up a brush for the first time, this watercolor workshop will bring you calm confidence as you focus on the beauty of touching paint to paper rather than your finished results.
Jacinda Boneau of Jacinda Studio
@Rocco’s
Sunday 3:00-8:00 PM Registration
Come to the lobby to check in and grab your badge!
@Lobby
Sunday 6:00-8:00 PM Gifting Party
Join us for a welcome party where you can browse a lovely selection of items and make your own gift bag!
@Sago and @Agave
Monday, March 13
Monday 7:00-8:00 AM Yoga
Start your day off bright and early! Join us for a complimentary yoga sesh.
@Yoga room
Monday 8:00-9:00 AM Breakfast
@Palmetto
Monday 9:00 AM-5:00 PM Marketplace & Sponsor Areas Open, Registration in Lobby
Also taking place all day: art installations, bookstore & book signings, headshots!
Monday 9:00-10:15 AM OPENING KEYNOTE
TBA We can’t wait to release more details-stay tuned!
@Pool
Monday 10:15-11:15 AM CRAFT
Scrapwood Party! Let’s get together and make pocket-sized scrapwood buddies. Think of it as creative therapy. Delanie will bring loads of scrapwood bits and cool junk for you to design and assemble a little robot or animal friend, and maybe even bust out some low-stress power tools. Time to play, talk shop, and remember what it feels like to be a creative kid.
Delanie Holton-Fessler of Craftsman & Apprentice
@Rocco’s
Monday 10:15-11:00 AM WORKSHOP
2-Part Instagram Success Plan: (How attitude & action are essential for success on Instagram) Jodie & Julie have been coaching influencers and small businesses for years and know the issues people have and the stumbling blocks that cause them to fail: focusing on numbers and focusing on negative results and letting these negative attitudes drive their actions and decisions. Once you understand what drives the algorithm you can take back control, take action, change your attitude and start your own path toward success.
Jodie Kammerer & Julie Lancia of The Design Twins
@Sago
Monday 10:15-11:00 AM PRESENTATIONS
Achieving the Elite Mindset of an Olympian Learn how to bring the Olympic Mindset to your everyday habits by focusing on high achieving routines that supercharge your careers, personal habits and purpose! Priscilla will speak about turning obstacles into opportunities, persistent practice, finding empowerment in starting over, quitting toxic environments and thriving through failure! Priscilla Loomis
Limit Less: How to Start Changing Your Thoughts so You Can Live Your Best Life Do you have a list of things you plan to do “someday”? Or maybe a big dream that you want to work towards, but every time you’re met with a ridiculous amount of fear? There are parts of your brain that just want to keep you safe; to protect you from ridicule, embarrassment, and failure. But what if it is worth risking failure in pursuit of your dreams? In this mini keynote, we’ll dive into 3 game changing ways you can start limiting yourself less and spending more time pursuing your dreams. Nikki Nash of Market Your Genius
@Agave
Monday 10:30-12:00 PM HELP DESKS
Ask A Product Story Expert Telling an effective story about your product and brand is key to sales. Bring Angie your product storytelling questions and get an audit of your target customer and core ethos of your brand. Note: This audit is designed for product based brands (not service or influencers). Angie Chua of Bobo Design Studio
Ask a Facebook Algorithm Expert Cai is ready to answer your FB questions! What is the algorithm and what is required to keep it working for my page? What are the tricks and tips to wake up a sleepy page? How can I keep up with the algorithm changes? Cai knows you will be delighted to learn that it is easier than ever to make Facebook work for you… and that Meta finally sees Creators as valuable and fundamental to their survival. Cai Dixon of Green Child Magazine
@Help Desks
Monday 11:15-12:00 PM WORKSHOP
How to Monetize Your Blog Come learn the top 4 ways to monetize your blog in any niche, without needing a massive audience. Social media is not where the money is; the lifespan of social content is unbelievably short for the effort involved. Gillian will show you how to set up content on a blog that will create recurring revenue for you for years on end. Learn how she is consistently bringing in $700+ a month from a blog post written in 2019.
Gillian Kyriakidis of Gillian Sarah Designs
@Sago
Monday 11:15-12:00 PM WORKSHOP
How to Craft a Book Proposal That Gets Noticed How do you creatively pitch your book—and make sure it gets noticed by publishers? This session will teach attendees how to create a book proposal that will get noticed by agents and editors with step-by-step instructions for creating everything you’ll need to get eyeballs on their writing projects.
@Agave
Monday 11:30 AM-12:30 PM CRAFT
Watercolor Florals This project entails painting tiny flowers that fill up a simple silhouette-the perfect way to create something you love in a short period of time, while unwinding with a meditative and relaxing technique. Perfect for new watercolor artists or those looking to freshen up on techniques, attendees will leave with a beautiful floral art piece and maybe even a new hobby.
Carly Robinson of Carly Rae Studio
@Rocco’s
Monday 12:00-1:30 PM LUNCH & Runway Shows
Choose from pork, carne asada, or squash tacos with all the fixins, it’s our favorite Saguaro lunch.
@Pool
Monday 12:30-2:00 PM HELP DESKS
Ask a Life as A Woman Entrepreneur Expert Whitney has noticed that most business men she encounters are a**holes. And for the longest time, Whitney thought she also had to be an a••hole to get somewhere in business; that she had to be cutthroat. Because of that, she never wanted to go into business. But Whitney’s mentor, Sara Blakely, taught her that you can be nice and silly and playful and caring and also incredibly successful in business. Bring Whitney your questions on how to grow a business without becoming an a**hole.
Whitney Lundeen of Sonnet James
Ask a Build, Scale, and Sell Expert Danica is ready to offer one-on-one spirited conversation with any entrepreneur who dreams of scaling to sell. She’ll tell them the good, the bad and the brutally honest about what they really need to do to get there. Danica will joyfully offer her expert advice because she did just that — build, scale, and sell — with her own firm, Everywhere Agency.
Danica Kombol of Smart Outsider
@Help Desks
Monday 1:30-2:15 PM WORKSHOP
How To Build Raving Fans and Loyal Influencers In this social media world, brand loyalty matters. What you say, how you say it, and who says it for you will make or break any brand. Britt & Kels have built a customer base from scratch that has become their staff, ads, images, and heartbeat.
Britt Cornett & Kels Givens of Goumi Kids
@Sago
Monday 1:30-2:15 PM WORKSHOP
Work Smarter: Leverage Your Creative Assets to Monetize Them in New Ways In this workshop, learn creative ways to monetize your existing assets. Find new revenue streams by repurposing your content, whether it is photos, videos, blog posts, designs or books. There’s a catch, though: it’s not just copy and paste. You are reaching a new audience, so you have to adapt to the verbal and visual language they will feel drawn to. This workshop will show you examples and tools to help you work smarter, not harder.
Jeannette Kaplun of Hispana Global
@Agave
Monday 1:30-2:30 PM CRAFT
ART and JOY : Story time (and Macaroni Necklace Making!) Join Danielle for circle story time (for grown-ups!), and read her newest kids’ book, titled “ART and JOY – Best Friends Forever” (being released on March 7, 2023) and then make some of a project from the back of the book – painted macaroni necklaces! A fun reminder that you should always have JOY by your side, no matter what the art bullies (ie. critics, inner critics, trolls, etc) have to say!
Danielle Krysa of The Jealous Curator
@Rocco’s
Monday 2:00-3:30 PM HELP DESKS
Ask a Brand Building Expert As a newbie in the branding and business space, building a solid foundation is imperative. Building a recognizable brand takes deliberate strategy and focused action. Bring your brand building questions to Ashleé and she will walk through the Recognizable Brand framework that will give you the blueprint to building your brand so you have the confidence and clarity to stand out in a saturated society.
Ask an Attorney You’ve got legal questions: LLCs, DBAs, Trademarks, Copyrights, Contracts? Nicole has answers! Come chat and figure out the best way to setup and protect your business legally.
Nicole Swartz of Sprout Law
@Help Desk
Monday 2:30-3:00 PM PRESENTATIONS
TikTok Secrets From a View-Count Billionaire Learn actionable takeaways that personal brands, small businesses, and entrepreneurs can immediately take to consistently create viral content, all while remaining true to their values and voice. Because as wild and unpredictable as making short-form video may seem, going viral is actually rather scientific. And you don’t have to dance if you don’t want to. As a view-count billionaire and short-form content agency owner, Hilary will share the biggest mistake people make when creating content for TikTok or other platforms and how to avoid it. And, bonus, get the #1 most underutilized tool TikTok gives new users for massive organic growth and why most people miss it.
Hilary Billings of Attentioneers Agency
5 easy hacks for more views on TikTok; go from 0 to 100K TikTok is the fastest growing social media platform. With reels and youtube shorts trailing quickly behind, short form video is the only way to grow a raving audience in 2023. If you aren’t making TikTok a focus of your brand or company you are missing out on revenue, new customers, and viral video opportunities. With all that being said, why isn’t everyone jumping on the platform um, yesterday? It can feel overwhelming and defeating to start. Or you’ve started (woohoo!) but you just aren’t getting any traction. Becca will give you 5 hacks for more views on TikTok. Walk away with actionable steps to take their TikTok accounts from 0 to 100,000 without the overwhelm and stress!
@Sago
Monday 2:30 PM-3:00 PM WORKSHOP
How to Make More Money as An Influencer Author Leslie Saeta shares her top ideas that can help you be more successful and make more money as an influencer. If you are looking for new ideas and a fun and creative approach to growing your brand and income, this session is a must. Leslie has been in the trenches for years, blogging 7 days a week and two times a day on Instagram. She knows what the frustrations are first hand and she has learned how to focus on long term growth and building her brand.
Leslie Saeta of My 100 Year Old Home
@Agave
Monday 2:45-3:45 PM WORKSHOP
NeuroScience of Calm, The Success Strategy Learning to breathe properly increases quality of life and is linked to our achievements, helps you relieve stress, stay focused, have a greater sense of mental clarity, and resilience. You will learn how to access these tools daily in your life, why it brings impactful shifts and experience this cutting-edge Neuro-Somatic breakthrough strategy for success.
Gina Skye of NeuroBreathwork
@Yoga room
Monday 2:45-3:45 PM WORKSHOP
Fashion Illustration Demo Draw your own Fashion Illustration Lacee is black with cool tools and backgrounds ready to teach you all the basics-like ruffles pleats and all that jazz! This demo is for beginners or attendees who just want to sit back, relax and draw! Kick back, express yourself and learn something new.
@Rocco’s
Monday 3:00 PM COFFEE BREAK
Take a break, get a snack, check out the Marketplace, chat with our Sponsors, or ask your burning questions at the Help Desk!
@Palmetto
Monday 3:15-4:00 PM WORKSHOP
SEO Strategies In 2023: How to Drive Massive Traffic to Your Website Learn how to drive massive traffic with an SEO-based content strategy! SEO changed in 2022 leaving many publishers/bloggers wondering what happened and why their content is no longer ranking. Let’s deep dive into keyword research, what a content strategy needs to look, site structure, and SEO strategies that actually work in 2023!
Camille Whiting of Friday We’re In Love & Elisabeth McKnight
@Sago
Monday 3:15-4:00 PM PRESENTATIONS
Everyone’s an Influencer! Many of us (especially women) struggle with pricing, and end up undervaluing ourselves. In this presentation Julianne shares the internal and external pressures to discount your pricing. She will guide attendees through 3 mindset shifts with actionable steps (along with a worksheet) that need to take place in order to confidently step into the true value you bring as an expert in your field.
Julianne Taylor of Julianne Taylor Style
Become Press Worthy Learn how to land big media features, catapult your credibility and magnetize your dream clients by becoming your own Press Woman. Rebecca will dismantle the Pay for Play, dusty PR gatekeepers, and share THREE truths regarding landing media spots that actually grow your business! 1- How to book big media features (without special connections). 2- The surprising reason that journalists, producers + publishers need new content (and experts) daily! 3- a pitch formula to successfully pitch to TV, podcasts, speaking and more! This session is confidence building and highly actionable.
Freelance Work Life Learn all of that Freelance Work Life from a successful Freelancer — the benefits, difficulties, what to do if you’re just starting out, and key points to think about if you are considering a shift to freelance work.
Amanda Jane Jones of Amanda Jane Jones Studio
@Agave
Monday 4:00-5:00 PM CRAFT
Colorful Crowns Take a moment to tap into your inner child and create your very own “Crown of Splendor.” Choose from a colorful variety of materials to create a unique, one of a kind crown. No limitations, no hesitations, just this pure place of vulnerability to create!
Elise Maree Fehr of Hip Hooray Studios
@Rocco’s
Monday 4:15-5:00 PM WORKSHOP
Using Humor To Elevate You and Your Brand Join two noteworthy + successful comedians/content creators, to learn how you can use humor as a powerful tool to elevate yourself and your brand in this fast-paced digital world. Get clarity on how humor allows you to create both relatable and engaging content, cultivate a sense of trust with your audience, and can lead to effective storytelling. Leave with tips and confidence!
Alyce Chan & Rosie Nguyen of MomCom and The Hustling Mama
@Sago
Monday 8:00 PM-10:00 PM Dance Party!
Theme TBA
Tuesday, March 14
Tuesday 7:00-8:00 AM Yoga
It’s that time again! Join us for complimentary yoga on the lawn.
Tuesday 8:00-9:00 AM Breakfast
@Palmetto
Tuesday 9:00 AM-5:00 PM Marketplace & Sponsor Areas Open, Registration in Lobby
Also taking place all day: art installations, bookstore & book signings, headshots!
Tuesday 9:00-10:30 AM HELP DESKS
Ask a Business and PR Expert Grab a coveted spot for a mini “Doll Date” with Caroline of PoshPR, where you can discuss your business with an experienced brand strategist. Bring all your business questions — from social media and content creation, business launch plans and financial planning budgets, to sales and PR.
Caroline Kalentzos of Posh PR
Ask a UX Designer A good user experience on your website is the key to getting visitors to engage with your site and product. Sit down with Sahily and chat about the customer journey of your website. She’ll conduct a mini audit to find ways to improve usability, which will create happy customers that transact and return to your page.
@Help Desks
Tuesday 9:00-10:00 AM WORKSHOP
RISE IN YOUR POWER – A Breathwork, Reiki & Aromatherapy Experience Whether you are starting your business or already years in, Breathwork is a powerful healing modality that can help you strip away layers of old stories and limiting beliefs that are holding you back from achieving your wildest dreams. Let your breath take you on a journey of awakening your intuition and reconnecting you with your truth in order to CLAIM and RISE in your POWER. Christine Lu Singh (she/hers), Breathwork Coach & Intuitive Guide will lead you through an empowering Breathwork session, amplified with Reiki energy healing and supportive Aromatherapy to help you release what’s no longer serving you. No previous experience is required. All you need is an open heart and mind. You will leave feeling lighter, rejuvenated and inspired to create from your heart.
Christine Singh of Breathe With Tine
@Yoga room
Tuesday 9:00-10:00 AM WORKSHOP
Let’s Stop Motion! In this hands on workshop Trisha will teach you how to create engaging and thumb-stopping stop motion videos from start to finish. Learn how to incorporate stop motion techniques into the content you already create! We will discuss how implementing stop motion into your creative offerings can set you apart on social media, and facilitate your ability to charge more for content creation.
@Rocco’s
Tuesday 9:00-9:45 AM WORKSHOP
The Algorithm Is a Mess But You Can Still Stop Clicking That Boost Button! Learn to Run Ads on FB & IG Like You Have a Million Dollar Budget Have you invested in ads only to feel like it was a waste of money? Stephanie will show you how to effectively run ads to grow your business. Learn strategies that you can immediately apply to get your businesses poppin’ and growing!
Stephanie Smith of Social By Steph
@Sago
Tuesday 9:00-9:45 AM PANEL
Building a Business from Scratch Join us for a discussion on building a business: integrating your multi-passionated personality into your business, having a Profit First strategy, public relations, building a success squad, how to get started and building a raving social media following!
Andrea Serrano, Emily Bordner, Amanda Samaan, Meri Cherry, Aubrey Grossen & Natali Edmonds
@Agave
Tuesday 9:00-9:45 AM PANEL
Why is Burnout Hitting Smart Capable Women So Badly? (Findings from The Burnout Study in Women) Why is burnout devastating us right now? In December 2020, Darria almost died. Suddenly, she was the patient, while still juggling all her other responsibilities; mom, ER doctor, and best-selling author. She was terrified, vulnerable….and burned out. She leveraged her experience and connections to launch the The Burnout Study in Women: the first large-scale academic study of this since COVID, and the first to look at ALL of women’s hats and responsibilities. Over 4200 women responded – and their responses were both eye-opening and heart-wrenching. The lessons are profound, and the study was published in medical journals and at medical conferences. Hear Darria talk about breakthrough findings along with actionable guidance that women can implement today.
Darria Long of Trueve
Sales & Marketing Automation Is The Great Equalizer Many women are trying to run their businesses manually and don’t realize sales and marketing automation is more than just marketing your business, it’s almost like having more hands! Learn how 1 hour of programming sales and marketing automation can give you 1000 hours of work.
@Sago
Tuesday 10:00-10:45 AM PANEL
Accessibility & Inclusion Panelists discuss topics related to accessibility and inclusion such as how to create an inclusive and trauma-informed businesses for your clients with your words, questions and actions, representation, creating spaces where everyone belongs and much more!
Amy Webb of This Little Miggy, Elaine Lou Cartas, Erica Courdae of Pause On The Play, Heather Avis, Moderator: Melinda Martin
@Agave
Tuesday 10:15-11:15 AM WORKSHOP
Expert Tips for Leveling Up Your Video Content TV host and lifestyle expert Riche Holmes Grant will show you how she went from being painfully shy with zero production experience, zero followers, and a very small budget to hosting the “Home Upgrade” makeover show by REAL SIMPLE and the livestream shopping home experience by Better Homes & Gardens and Walmart, and all from her home studio. You’ll leave this workshop with Riche’s practical roadmap for: 1. Setting up your home studio without breaking the bank. 2. Planning and shooting engaging, high-quality videos that attract more viewers, brand collaborations, and sponsorships. 3. Getting (more) comfortable being on camera and polishing your on-camera presence.
@Rocco’s
Tuesday 10:15-11:15 AM WORKSHOP
Ask a Newsletter & Social Media Content Expert Laurie has years of experience building digital communities, made up of amazing creators with their own digital properties. At this expert desk, Laurie can pull up your e-newsletter or social account profile and give you five to ten actionable tips to punch them up for a more engaged audience, better findability for brands, and a more polished look overall.
Laurie White of Laurie Media
Ask a Lawyer Ms Barnett Occhino is here to provide advice on the contracts every creative entrepreneur should possess, to discuss key intellectual property documents to have in your arsenal, and to answer specific questions. Legal affairs are often avoided or overlooked by entrepreneurs because of the perceived cost and complexity, so don’t miss this chance to address individual concerns in a proactive manner.
Michele Barnett Occhino of Bradley & Barnett Agency
@Help Desks
Tuesday 11:00-11:45 AM PRESENTATIONS
Capitalizing on Your Menstrual Cycle for Personal & Professional Success Your cycle lasts the entire month! Each week of the month means different strengths and weaknesses both emotionally and physically. There is real potential to utilize hormone fluctuations to be more specific and precise about optimizing everything in your life. Tapping into this super power isn’t just for professional athletes anymore. Plus, April will talk about how to make your period more manageable, provide resources for additional help and ultimately help you work with your body instead of against it!
April Davis of The Vagina Blog
SCREAM YOUR DREAM™ – Using your voice through Personal Branding Confidence is key, awareness is essential, and a plan is necessary to promote your personal brand to your ideal target market and reach your goals. Cheldin will share a realistic strategy and suggested tactics to assist you in identifying your “unique marketing voice.” By strengthening your marketing voice, you will find the words to effectively share your personal brand, build your career and grow your community. It is time to no longer whisper your wishes but to, in fact, SCREAM YOUR DREAM™!
Cheldin Barlatt Rumer of This Is It Network
Detox from Hustle Culture: From F.E.A.R. to L.O.V.E. Today’s aggressive 24/7 hustle culture isn’t working for women. How do creative entrepreneurs balance the many hats they wear without sacrificing their health and relationships? This talk will teach you a more sustainable and inclusive way of growing your creative venture to help you avoid overwhelm and exhaustion. Jadah will share a new entrepreneurial model, centered on sustainable leadership—a practical framework you can use to prioritize your well-being and break free from the toxic culture that leads to burnout.
@Agave
Tuesday 11:30 AM-12:30 PM WORKSHOP
Easy Eye-Catching Animations in Procreate Wiggle, wobble, bounce, and blink! Animation in Procreate is easier than you think! Learn how to use your iPad to create eye-catching animations that you can use to enhance your brand, jazz up your content, and bring playfulness to your message. People are naturally drawn to movement which is a big reason why platforms have been leaning hard into video content. Even a simple animation can have a big impact on getting noticed. Best of all, you don’t have to be an artist to create scroll-stopping animations. In this workshop, you’ll learn how to make captivating animations using Procreate’s easy-to-use animation tools. Make moving graphics for your website, animate your logo, create branded Instagram stickers, make eye-catching email GIFs, jazz up your headshot with animated overlays, and so much more! Be sure to bring your iPad loaded with Procreate, plus your Apple Pencil (or other stylus) to follow along and make your own animations. No Procreate or drawing experience is required. Bring along your logo, photo, or headshot to liven up with animation!
Lisa Bardot of Bardot Brush
@Rocco’s
Tuesday 12:00 PM-1:00 PM
LUNCH
Enjoy falafel and chicken salad sandwiches with green salad, chips, and cookies.
@Pool
Tuesday 1:15-2:00 PM WORKSHOP
Unf*ck Your Relationship with Money: 5 Powerful Questions to Create an Abundant and Thriving Life How do you feel about money? For most of us, we’d say that money is the #1 cause of stress, fear, shame, and guilt. As an entrepreneur or creator money is a sticky thing. We know we need it but we want to get into a better relationship with it so we can start thriving. The trick about money is that it’s about more than another spreadsheet or app. Money success is 90% mental so it’s time we start talking about this. In this exciting workshop, I’ll take participants through 5 powerful questions to help define their relationship with money, uncover blocks and trauma, create a vision for the business and life they want, and learn how to connect money behaviors with money success. Think of this as a little financial therapy that will change how you think, act, and feel about money in ways you never have before.
Shannah Game of Everyone’s Talkin’ Money
@Sago
Tuesday 1:30-2:30 PM PRESENTATIONS
How to Avoid Getting Hacked and Held for Ransom Social media is the life source for creators, and yet many people miss out on basic steps to protect their accounts from being hacked and held for ransom. Hackers prey on creatives in unique ways – for example by sending phishing links through imposter notices of IP violations. Erin will walk through easy ways to keep your social media safe and how to spot hackers.
@Rocco’s
Tuesday 2:15-3:00 PM WORKSHOP
Building an Engaged Community to Generate 7-figures on a Shoestring Budget Often times creators and entrepreneurs put monetization first, but building and putting your community at the forefront provides a seamless path for monetization. Lindsay will instruct attendees on how to build their community through her SWEEP method: social media, website, email marketing, events, partnerships and publicity (with a minimal investment.) Learning objectives include: 3 Ways to put your community to work for your brand, 3 Key organic strategies to build your community, and 3 actionable steps you can take RIGHT NOW to start growing an engaged community. This method has been used to generate triple digit increases in reach, engagement and ultimate bottom line revenue growth.
@Sago
Tuesday 3:00 PM-3:15 PM
COFFEE BREAK
Take a break, get a snack, check out the Marketplace, and chat with our Sponsors!
@Palmetto
Tuesday 3:15-3:45 PM PRESENTATIONS
From under $20 to $4M: How I Started A Personal Care & Fragrance Business and Created A Force For Good It’s hard to know if you’re doing it right. Over the past 10 years, Danielle has faced sweeping triumphs (raised $3M from venture capitalists) and crushing defeats (hiring the wrong people and nearly going out of business). The truth is, THERE IS NO RIGHT. But she’s found some common threads in the many biographies and applied them to her path, and is now going to share those with you to hopefully save yourself from crying on the floor of your bathroom (more than is necessary).
Danielle Vincent of Outlaw Soaps
How You Can Create Anything in Your Life with Imagination, Bravery and Stamina After being a career media professional for over 20 years, Naibe ventured into entrepreneurship. In 2018, she founded two companies, Con Todo Press, a children’s book publishing company that amplifies diverse stories, and LATINAFest LLC, a company that creates community events that celebrate Latina women. By looking within, and examining all the tools learned throughout her life, Naibe realized that she already had what it took to create anything: Imagination, Bravery, and Stamina. Naibe wants to show Alt summit attendees that if they can think it, they can create it. She’ll help guide you to take a peek at the other side of the proverbial mountain, and realize that sometimes, what is in your way is just one exciting hike to the other side.
@Sago
Tuesday 3:15-3:45 PM WORKSHOP
Creating an Emotionally Intelligent Work Culture: Fostering Connection and Collaboration in Workplace Relations and Customer Experiences In this workshop we will examine how emotional intelligence is the cornerstone for customer connections. This process starts by creating an emotionally intelligent work culture. Whether you are an entrepreneur, a part of a team, a CEO of a growing company, or just starting a new position; each of us has the opportunity to create a space of connection and collaboration where people feel seen, heard and validated. Join emotional development researcher Alyssa Blask Campbell to dive into fostering emotional intelligence in the workplace.
Alyssa Campbell of Seed & Sew
@Agave
Tuesday 4:00-5:00 PM CLOSING KEYNOTE
TBA More fabulous details to come!
@Pool
Wednesday, March 15
Wednesday 7:00 AM-8:00 AM Yoga
Come on out for one more yoga session!
@Yoga
Wednesday 8:00 AM-9:00 AM Breakfast
@Palmetto
Wednesday 8:00 AM-12:00 PM Co-Working Space open at Palmetto
Wednesday 9:00-9:50 AM CRAFT
Leather Wallets Glad & Young Studio has been creating fun-loving leather goods since 2015. Get creative while making a unique leather wallet that you can carry with them for years to come. Guests will be able to paint, custom stamp and set hardware on their wallet, taking it from start to finish all on their own (hello sense of accomplishment) with our guided expertise. The final product will be completely unique to you and serve as a fun reminder of your inspiring week at ALT.
Anna Zietz & Erica Verges of Glad & Young Studio
@Rocco’s
Wednesday 9:15-10:00 AM ROUNDTABLES SESSION ONE
Thirty-five roundtable speakers spread between both the Agave & Sago rooms. These same speakers will repeat in Session Two. See roundtable options below.
Wednesday 10:00-10:50 AM CRAFT
Cross-stitch 101 Come learn the simple craft of cross stitch with a fun project to celebrate Alt Summit in Palm Springs! This simple, modern pattern will be a great introduction (or refresher) to cross stitch and will make a fabulous souvenir. We’ll also discuss the mental health benefits of adding slow crafting and mindful making to your daily routine.
Camille Ipsen of Not So Modern Millie
@Rocco’s
Wednesday 10:15-11:00 AM ROUNDTABLE SESSION TWO
Thirty-five roundtable speakers spread between both the Agave & Sago rooms. See roundtable options below.
Roundtables
The Legal Side of Doing Business Online Learn best practices for handling legal matters in your online business, such as creating and exploiting digital content; participating in social media marketing; protecting and enforcing your intellectual property rights; and running an e-commerce platform. Amanda Schreyer of Morse Law
How to Open a Brick + Mortar Store Amanda will share her experience creating a physical presence for her e-commerce brand. In this roundtable you will learn the basics of how to open a brick + mortar store. We will discuss the reasons why to make the move, and also get into the nitty gritty step-by-step process of how to bring a store into fruition. Amanda will also be sharing her favorite softwares for POS, inventory management, and more! Amanda Stewart of Mochi Kids
Become a Networking Queen Become a networking queen. Aria Leighty
Have an Ecommerce Expert Review Your Online Shop Live Are you willing to have your online shop reviewed live? Learn what mistakes tend to show up on every site, and how navigation and copywriting can be improved. Bring a device of some kind to view the sites and offer your own impressions. Get actionable advice that you can apply during the roundtable. Arianne Foulks of Aeolidia
How to Be an Influencer, Even If You’re Not 30 Discover how a 50+ influencer went from unknown to a 200K+ audience in 12 months. Her journey shows how being a non techie social media newbie can build an audience of loyal raving fans ready to buy at a moment’s notice. Being an influencer doesn’t require you to be a certain age, especially when you resonate and engage with your audience. In this talk she will discuss the 3 components necessary to build an engaged audience while staying authentic and aligned to your vision and mission in life. Britta Tabor of The Beekeepher’s Movement
The 5 Things You ABSOLUTELY Need to Know Before Selling Your Products Wholesale – a.k.a IN STORES! Have you every dreamed of your products being sold in stores? Wondered what it would feel like to walk into a local shop and see your products proudly displayed on the shelves? You spot it from a distance and then you run over to it, feeling like a beam of light is shining down upon it from the heavens above! I’m telling you, friend… it’s a freakin’ MAGICAL feeling!!! But as magical as it feels, you can only sell your products wholesale if it makes sense. It can’t be a vanity metric. I REPEAT… SELLING WHOLESALE CANNOT BE A GOAL FOR YOUR OWN VANITY & EGO! It needs to make sense. A.k.a. you need to be able to be profitable. We’re all here to make an impact, for sure! But more importantly, we’re here to make money. With more money you can make MORE impact. Please remember that as you go through life & your entrepreneurial journey, ok? OK! Using these 5 key factors I was able to grow & scale the wholesale side of my product based business, Kitty Meow, from 7 stores to over 1,000+ stores sold in over 13 countries in under 3 years. Why do I start with 7 instead of 7 you ask??? Because for over a year I was spinning my wheels, trying so hard (on all the wrong things), spending tons of money, and only was able to get 7 wholesale orders. It wasn’t until I made some major shifts in my wholesale strategy AND MINDSET that business took off for me. And I want that for you too! Cat Hildner of Kitty Meow Boutique
How to Build an In-Person Community Building an online community is one thing, but creating an in-person atmosphere that allows people to gather regularly face-to-face, is an entirely different challenge. During this roundtable discussion, Charmaine will teach you the dos and don’ts of building a community based on in-person interactions – i.e. workshops, panels, mixers, seminars, fun outings, etc. My Hustle + Charm community is one of a kind (hosting adult pajama parties for women – pizza, candy, games – think all the fun of childhood sleepovers, but for adults), and it’s the uniqueness that has allowed it to grow and thrive these last 5+ years. In addition to sharing experiences with the event side of community building, Charmaine will talk about all the other nitty gritty details like membership structure and pricing, membership perks, marketing, gathering your community in an online space for news and updates, and dealing with supposed competition or imposter syndrome. Charmaine Jennings of Hustle + Charm
Show Me the Money! Are you a content creator and unsure of how much to charge? Chelsee and Lauren will share their proven method on how to price yourself in the industry. They have been content creators for over six years each and have secured brand partnerships with Martha Stewart, Disney, Target, Pottery Barn and much more! Chelsee Hood & Lauren Olson of The House of Hood and Sleep And The City
Rebrand? Rebuild? Pivot?! Recreating an Identity and Breaking the Rut Sometimes you need a rebrand. Sometimes you need a rebuild. Other times you need to just pivot your life. Rebranding and Rebuilding in the creative space is an essential topic because many creatives and businesses will explore the possibility of a rebrand at some point. Rebranding can be scary and costly but Danielle will show you what tools are needed to do so. Come brainstorm and engage with small business owners on how they can rebrand or rebuild what they already have, or make a pivot from what they are already offering. Danielle Hunt of The Sports Brat
Create and Sell Your Own Retreat Do you dream of running your own retreat? But not sure how to get started? Desha will share how to create and sell your own small retreats. Walk away with a retreat checklist and timeline, and let’s turn your retreat dream into reality! Desha Peacock of Sweet Spot Style
Implementing Systems for Your Business You do it all, you’re amazing but here’s the secret; you actually would grow faster if you had systems in place to scale your business. In this roundtable we will talk about the strategies and steps you need to take to implement systems into your business to scale, delegate and be less in your business. Emily Merrell of Six Degrees Society
Pinterest Traffic Strategies for 2023 Is Pinterest still good for traffic? Getting traffic to your site is one part of the puzzle … the real success happens in the followup. Learn how to use Pinterest for traffic and to build relationships with new site visitors to maximize results … even if your traffic is lower now than in the past. Jennifer Priest of Smart Creative Social
What is Copywriting? What to Charge and How to find Clients Good writers should expect to be paid proportionally to the value they create, not based on an hourly rate. If you’re a freelancer copywriter, content strategist, social media marketer, or blogger, Koseli will help you nail down your power and charge accordingly. Koseli Cummings
You’re Ready to Hire a Team — Now What? 5 Legal Tips for Hiring Your First Employees You’ve worked hard to grow your business and now you’re at the exciting stage – it’s time to grow your team and hire employees! Whether you’re hiring your first employee or looking to hire an entire team at the outset, Melonie will present five legal tips that offer practical guidance on best hiring and onboarding considerations, including discussing independent contractor classification, implementing solid policies and documents, and providing great (and required) training to your employees. These tips will help you take the best steps to protect your business while building your dream team! Melonie Jordan
5 Steps to Make A Sustainable Living from Your Creativity Learn how creativity can be a superpower and propel you to success and sustainability. Miriam Schulman
No Filters, No Shortcuts, No Performances: Building A Genuinely Inclusive Business Inclusion is not about “making space” for others, it is about *creating* a space from the foundation, up where everyone and anyone can feel a genuine sense of belonging when they show up as their authentic, unfiltered self. As creators, bloggers, business owners, and experts we will explore the many facets of your craft to shine light on the innumerable opportunities across industries, marketing campaigns, social platforms, content strategies, informative resources, product development, business practices and relationships, and more where we can empower, listen to and amplify diverse voices, celebrate differences, serve our communities more equitably, and let our craft grow into a vessel of human connection and joy. Disclaimer: There will be talk on racism, social justice, and acknowledging our biases in general. If you don’t think you’re racist, this may not be a fit for you… You’re still more than welcome to poke around. I won’t bite, but my words might! Learn and grow at your own risk. 😉 Nadine Fonseca
How to Run Businesses & Raise Babies Sieria will be teaching moms how to raise businesses and babies using the right systems & strategies. Sieria Payne of The Mommypreneur Company
The Unique Message Model: The 6-Step Framework to Clarify Your Marketing Message to Attract More of the Right People AND Convert Them into High Paying Clients Jennifer Kem
Licensing 101: From Your Table to Target Tips and tricks on how to expand your creative influence and revenue streams by licensing your art or brand: a step-by-step workshop on evaluating your portfolio, vetting partners, pitching, funding, pros and cons of licensing intermediaries and agents, and negotiating licensing deals for your business. Brittany Ratelle
How to Manufacture and Ship Effectively As A Small Business in Post Covid Times Stella Guan of Bezier Home
Not Your Typical Influencer: How to embrace your true authenticity to create your money-making niche in the blogger/influencer world. If you have ever compared yourself online to other bloggers and influencers and thought, “but I’m not a fashion blogger,” “I don’t give make-up tips,” “I’m not a millennial and I don’t want to dance around on social media,” you are not alone. Your authenticity (your real authenticity, not the buzzword authentic) will appeal to an audience when you reveal your true self. Learn how opening up about mental health, grief, or even a non-materialistic lifestyle can garner you a career in blogging or as an influencer. Being in a unique niche is a good thing! Shannon Arner of Arner Adventures
Learn how to design a space that feels like an extension of YOU! These days we are flooded with interior design, retail spaces, commercial spaces that are all starting to feel the SAME. In a recent study we learned that the world is loosing color and personality within their brands. During this roundtable Kelly will teach you how to find your inner style and amplify it into your space. This space may be your bedroom, your office, your coffee shop, your clothing boutique or even your short term rental property. Learn how to source items and tips on how to execute designs. Alt Summit attendees will walk away with new skills on design planning, sourcing, and even modeling in a 3D program! Kelly Bryden
What’s Your Story?: Building Your Personal Brand With LinkedIn Maria Healey
Four Steps to Profitable Facebook Ads: Digital Courses Edition Jackie Kossoff
Cultivating Media Relationships: How to Build a Media List and Land Press Opportunities Nicole Lewis of Art 2 The Extreme
Finance Your Fun: RE Passive Income 101 Why is Financing Your Fun through real estate awesome? Because it allows you flexibility, earns you passive income, and builds your wealth over time WHILE providing you a fun place to visit when you’re not renting the home. Chances are you’ve rented an Airbnb at some point. You know the perks, but did you know that with Laura’s formula, even renting your place half time will net you salary-replacing income? You don’t need to be handy, you don’t need any experience, and you don’t need to have a ton of capital. You just need grit, goals and a plan! See how your 100k Cabin could turn you into a passive income producing powerhouse. Laura Pilcher of 100k Cabin
*Schedule is subject to change.