By Chris Gardner.
Sometimes, when I hop on my soap box and go on and on about how essential an editorial calendar is to every blog – no matter the size or topic – I begin with this photo:
This is my office when I was still working a full-time, non-blogging job. I was lucky enough to have a dedicated space to work on my blog posts, original DIY and craft projects, but my work looked like my desk.
I’d publish whenever I could, on evenings and weekends. I’d publish as many things as I could at once, this way I could make sure to get them up while I had the time, blasting off all kinds of new content in a row. And I’d work on things as soon as I could, hopefully getting them published while their information was still relevant, seasonal, and contextually appropriate. (Read: before the actual holiday or even the celebration).

This is my office now. And I share this not because I think having a clean desk is essential to blogging success, but because I do think that setting yourself up to work consistently and efficiently is the best way to help grow your blog and your readership.



