By Sara Urquhart. Photography via Ruffled.

A brand ambassador is someone who promotes your brand in the world of social media. Ideally, she’s a person who already uses and talks about your products, but she can also be someone who would authentically use your products once she’s introduced to your brand. We couldn’t help but notice some parallels between finding brand ambassadors and courting a special someone.

First, find the right person. Look for anyone who’s already saying nice things about you and your brand, either through your Twitter name or a hashtag about your product. Look for people who mention you in positive ways often. You can also look for people who are pinning and re-pinning your products on Pinterest, or posting about you on Instagram.

Maybe you have the perfect blogger in mind, but she doesn’t even know you’re alive? Before you set up a blind date, do some research about how she does engage with brands. What does it look like on her blog and Twitter? Look at her media kit and prepare your approach based on what you’ve learned.

By Jenner Brown. Photography by Cuba Gallery.

So you’ve decided to make the leap into creating amazing video content for your blog–high five! You’ve got your DSLR, your concept, your uninhibited creative savvy-style, and a great eye for details. You’ve even shot your video and are now assembling a masterpiece with Sundance on speed-dial.

What about the music?

Before you reach for that Justin Bieber techno-remix to overlay your macaroon tutorial video, you should know that there are a lot of rules about music when it comes to online video. It can be complicated and confusing to sort it all out.

Adding to the dilemma is the unsettling fact that online content can live forever, including your videos. Once you post something you have no idea who will see it or where it may be downloaded. With any luck your video will go viral and get embedded all over the internet, drawing waves of viewers to your blog. When it comes to copyrighted content like photos and music, it’s simply wise to be on the cautious side.